Venetian Campsite does not take responsibility for Acts of God…
Rendered IKEA kitchens
“The most expensive and complicated things we have to create and shoot are kitchens. From both an environmental and time point of view, we don’t want to have to ship in all those white-goods from everywhere, shoot them and then ship them all back again. And unfortunately, kitchens are one of those rooms that differ very much depending on where you are in the world. A kitchen in the US will look very different to a kitchen in Japan, for example, or in Germany. So you need lots of different layouts in order to localise the kitchen area in brochures. Very early on we created around 200 CG exchanges versions for 50 photographed kitchens in 2008, with the products we had - and I think everyone began to understand the real possibilities.”
When You Flip Through an IKEA Catalog, 75% of the ‘Photography’ You See is CGI →
When IKEA started to look at creating more than product images in 3D a few years ago, they already had a set look and feel for IKEA pictures. They wanted to keep the sense of reality and the feel of a “lived in” environment when moving over to digital workflow. They didn’t want their customers to see or even more importantly feel any difference. Says Martin, “We understand how important the knowledge of home furnishing is. How homes look, how homes feel, and so on. The experienced photographers at IKEA have been working with the interior designers on re-creating this feel for fifteen to twenty years, some of them. We needed to translate that knowledge over to the 3D artists who were tech-savvy but in some cases coming directly from school. We needed them to understand the kind of feel we wanted the images to convey. It was very hard at the beginning.”
|a) Why are the parents/mother always dead at the beginning in stories like this?
|b) Parents have a tendency to get in the way when one is trying to have awesome adventures.
|b) Responsible parents do, anyhow. You could have Harriet the Spy's parents and still have adventures...
"Petermann: ‘Een van de deurenfabrikanten die ik heb gesproken voor de Biënnale maakt zich daar ernstige zorgen over. Want minder muur betekent ook minder deuren.’
Koolhaas: ‘Echt waar?’
Petermann: ‘Ze verkopen ook minder deuren.’
Koolhaas: ‘Nee, maar… vertel… in welke mate… hoe legde hij dat uit? Waar maakt hij zich zorgen over?’
Petermann: ‘Nou, zowel in huizen verdwijnen deuren omdat iedereen grote leefruimtes, wonen en keuken, alles bij elkaar wil. Dus daar zien ze een afname, maar ook in kantoorgebouwen zien ze afname.’"
"zo kan je niet met mensen omgaan, want dat is niet een manier waarop je met mensen omgaat."
boos meisje aan de telefoon op de elandsgracht.
I don’t like progress..
I think as you get older
You find it isn’t progress,
it’s only change
and it isn’t change always for the better
When you are young
you accept all the new ideas and new designs and that
and you go along with it.
And as you get older you find that they don’t stand up
you’re very skeptical about progress
I think in general it’s like life is tricky because it happens once and there’s no opportunity for A/B testing. It could be that you are living your best possible life and that if you re-playyour life hundreds of other times, that this life you’re living is the best or among the top 5 percent of lives that you would have lived, and in lots of other ones you’d end up in an alley or in an unhappy relationship or with a job where you’re not intellectually fulfilled, and that you have found this amazing path.
It’s also possible that you’re not even in the top 50 percent of lives and that your life is really tragic and that despite all the wonderful and impressive and amazing things you’ve done, that you had the potential to do all these incredible other things that would have been either bigger in scale or more fulfilling or more modest and simple, but more pleasurable or whatever. That there were all these other paths that would be better. It’s, I think, hard to say whether there is something I missed that would have made things much better. In general, I’m pretty happy, and all these imagined alternate lives, I wouldn’t know how to even begin to speculate on how they’d compare.
On the Curiosity Gap, or the ‘You’ll never guess what you’ll see next’ links
FS: Was there a conscious decision made at any point at BuzzFeed that you would avoid the curiosity-gap thing?
JP: Well, at HuffPost I remember there was a very talented editor who now works at the Daily Mail who figured that out. You could show a picture of like an older guy at the beach and be like, “Guess whose body this is?” Then you click and it’s like, “Oh it’s Giorgio Armani” or whatever, and you could get a tremendous clickthrough rate on headlines that didn’t tell you what the story is about. The problem with that is that if you’re just getting clicks that would have gone to another headline on your front page, it’s sending people the content that might not be as good, because they’re clicking because they want to know what’s there. They’re not clicking because they’re interested in what’s there. If they knew that it was Giorgio Armani — if you just did a post saying, “Here’s a picture of Giorgio Armani on the beach” — people who care about that sort of thing would click and people who didn’t wouldn’t. You end up with lots of people who don’t actually want to see Giorgio Armani in a Speedo on the beach clicking that and then feeling like, “Oh god, why did I do that?” Like, “That was a waste of time.”
The main problem for us is that when you think from the perspective of the reader, if headlines are all devoid of information and you have to click them to find out what they are about, all the social streams out there would become much less useful and much less valuable. When you think from that perspective it’s like, “Whoa, let’s just make headlines that describe what’s in the article and that’s better for the consumer and it’s better for the ecosystem as a whole. Then let’s make articles that people really want to click because they’re interested in them, not because they’re wondering what it’s about.”